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"We're busy on Discord, but we don't know what we're achieving." If this sounds familiar, your community has a "role misalignment" problem. Learn how to transform your Discord from a "demand dumping ground" into a strategic asset. This guide explores the 4 core positioning types—Core Community, Support & Feedback, Data Insights, and Sustained Activity—and how to adapt them from Alpha testing to LiveOps.

Let’s start with a question your boss actually cares about: Why Discord? Why not Line, Facebook Groups, or a traditional forum? If you can’t answer that clearly, any conversation about “ROI” will feel shaky. For games and global digital products, Discord has a few advantages that are hard for Line or Facebook to match. It’s not just “you can automate and segment there too.” The entire ecosystem is built much closer to how games and live digital products actually operate. 1. D